WWF Market x Kaybid Collaboration
“We can support WWF-Turkey (the Turkish branch of the World Wide Fund for Nature) through our collaboration with WWF Market, the organization’s official shopping platform. WWF-Turkey, which works to protect endangered species, has also embraced the Kaybid animals found on the streets. You can now see them featured on WWF Market products as well.”
WWF is an international conservation organization operating in more than 100 countries around the world. It aims to create global-scale change and to protect the planet’s most valuable habitats and species. Because nature conservation extends beyond national borders, WWF leads collaborations between countries in its efforts to safeguard biodiversity.
“WWF-Turkey continues the nature conservation journey that began 45 years ago as the ‘Society for the Protection of Nature’ (DHKD), operating under the name WWF-Turkey since 1996. Today, it draws strength from more than 14,000 members, over 600,000 supporters, and 70 Green Offices. As part of a robust global network active in over 100 countries and supported by more than 5 million people worldwide, WWF-Turkey carries out its mission with a scientific, impartial, multicultural, and optimistic vision. The organization works for a future in which humanity lives in harmony with nature and for a living planet where natural resources are used sustainably.”
WWF-Türkiye’nin Amacı WWF-Türkiye küresel iklim değişikliği ve doğal kaynakların sürdürülemez tüketimi gibi insan kaynaklı olan, hem doğal yaşam alanlarının hem de türlerin kaybıyla sonuçlanan tehditleri durdurmayı amaçlar. Mevcut süreçleri değiştirerek, insanın doğayla uyum içinde yaşadığı bir gelecek için çalışır. Bunun için; yerel ve merkezi hükümet, iş dünyası ve vatandaşlarla ortak akıl üretmeyi, farkındalık yaratmayı ve karar süreçlerinde etkili olmayı hedefler. WWF-Türkiye çalışmalarını “ülkemizin doğasının korunması”, “yaşam tarzımızın değişmesi” ve “iklim değişikliğiyle mücadele” olmak üzere üç ana bileşende yürütür.WWF Market'teki her ürünün üretim sürecinde adil ticaret şartları göz etilmiş ve ürünlerin üretiminde sadece sürdürülebilir, geri dönüştürülmüş veya ileri dönüştürülmüş materyaller kullanılmıştır."
Purpose of WWF-Turkey
WWF-Turkey aims to stop human-driven threats such as global climate change and the unsustainable consumption of natural resources—issues that lead to the loss of both natural habitats and species. By transforming existing systems, it works toward a future where people live in harmony with nature. To achieve this, WWF-Turkey seeks to collaborate with local and central governments, the private sector, and citizens to generate collective solutions, raise awareness, and influence decision-making processes.
WWF-Turkey carries out its work under three main pillars:
protecting Turkey’s natural heritage, transforming our lifestyles, and combating climate change.
Every product at WWF Market is produced under fair-trade conditions and made exclusively from sustainable, recycled, or upcycled materials.
